Robert-Jan Broer

Robert-Jan Broer is a brand heritage consultant, moderator, entrepreneur, and one of the leading voices in the international watch industry. Over the past two decades, he has built a career at the intersection of watchmaking, storytelling, and collector culture.

In 2004, Robert-Jan founded Fratello, which has grown into one of the world's leading publications dedicated to mechanical watches. Through its editorial independence and in-depth coverage, Fratello has become a trusted source for collectors and enthusiasts around the globe.

In 2012, he created the Speedy Tuesday community, an initiative dedicated to celebrating the Omega Speedmaster. What started as a weekly social media hashtag evolved into one of the world's most influential enthusiast communities, bringing together thousands of collectors through editorial content, international events, collector gatherings, and collaborations with Omega. Speedy Tuesday has become a widely recognized example of authentic community building within the luxury watch industry.

Speedy Tuesday × Omega, Hong Kong

Throughout his career, Robert-Jan has worked closely with many of the world's leading watch manufacturers, auction houses, museums, and private collectors. His work spans historical research, archival exploration, heritage strategy, storytelling, product presentations, executive interviews, and collector engagement. By combining a deep appreciation for watchmaking history with an understanding of today's collector, he helps brands connect their heritage with contemporary audiences in meaningful ways.

As a moderator and keynote speaker, Robert-Jan regularly hosts international events, panel discussions, product launches, and collector experiences. His ability to communicate complex technical and historical subjects in an engaging and accessible way has made him a trusted host for audiences ranging from dedicated collectors to industry professionals.

Through Fratello Media, Robert-Jan advises watch brands and organizations on brand heritage, strategic storytelling, editorial direction, historical research, community development, and live events. Every project is approached with a commitment to authenticity, independence, and historical accuracy.

More than twenty years of close collaboration with CEOs, designers, engineers, watchmakers, historians, and collectors have provided Robert-Jan with a unique perspective on the evolution of the modern watch industry. Whether researching an iconic timepiece, moderating an international event, or advising on a heritage initiative, his goal remains the same: to tell compelling stories that respect the past while inspiring today's and tomorrow's collectors.

info@fratellomedia.nl
Fratello Media BV, Unit 87, Saturnusstraat 60, 2516 AH Den Haag